Pre-Roll Labeling To Grow In The Green Rush
Pre-roll (or joint) is undoubtedly one of the most effective ways to market your marijuana. It is the go-to option for party lovers visiting dispensaries. It saves buyers the stress of grinding, measuring, and rolling. The only thing they need to do is use their lighter.
To put your name out there and establish your presence in the market you surely need to label your pre-roll. Aside from that some states mandate labeling cannabis. For instance, the California Department of Health on its website stated; “Cannabis must be properly labeled to ensure consumers are informed about what they are purchasing and to prevent unintended use.”
How much does it cost to label a pre-roll? Should you hire someone to do it on your behalf? And how much of your running cost should you sacrifice for labeling? All of these questions and more will be explained in this article.
The methodology you employ for labeling your pre-roll, will to a larger extent, determine your cost and productivity.
Different ways to label your pre-roll and which is the best?
Basically there are two ways to label your preroll. One is using the old fashion way and basic DIY (Do It Yourself) ― with your hands. This method is simple and costs nothing, except your sweat. The second method to label your pre-roll is by machine. The use of a machine is faster, neater, and stressless compared to manual. The best method for you should be determined by the number of pre-rolls you want to produce, delivery time, and how you want your customers to regard your business.
For sellers with a low volume of production the use of hands, which is not capital intensive, could sound like a fantastic option. Even if you will be supplying a high volume you can always hire more people to help. But looking at it from the other side you might be losing more.
You want your brand to stand out and communicate professionalism. When pre-rolls are labelled with hands, there is a probability of inconsistence in labeling. But with machines you can bet that consistency is what they are designed to do.
How much does it cost to label your pre-roll with a machine?
Machines are designed to increase production volume while at the same time reduce the cost of production. But in the case of labeling pre-rolls, can they save you some cost?
Let us assume you hire two people to help with your pre-roll labeling, and you are paying them roughly $12/hr. Well here is your cost of production. They will be able to do between 3-5 BPM depending on how long they have been doing it. That means they will be able to label 240 pre-rolls within an hour. Without considering the time lag and the instance one of these employees might fall sick or has a contingency to attend to.
Machines, on the other hand, can do 10BMP. This means you can label 600 pre-rolls within one hour.
How to label your pre-roll from branding to finishing?
As stated in the opening sentence of this article, labeling your pre-roll offers the opportunity of marketing your brand. Here is another place the use of labeling preroll with machines come in. CoolJarz™ Sealing Machines seamlessly integrates with a compliance printer and laptop to fast-track the process of labeling your pre-roll.
You may probably be at a cross road right now concerning how to develop a proper image for your branding. To save costs, it is recommended you contact a reputable company to handle it. The reason for this is simple. Companies dealing in pre-roll labeling and branding receives a volume of orders, which invariably reduced their cost.
Contracting them enables you to take advantage of their volume and reduce your own cost. If you had gone through the process yourself, you will surely spend more, aside from the time you will be dedicating to such.
Six steps to label your pre-roll
We will be sharing six quick steps that you can use to label your pre-roll. However, before commencing these steps, you will need to research the requirements for labeling in your area.
- Pick a tube: Tube allows you to package your pre-roll in a range of sizes. The advantage of this is that it boosts your customer’s satisfaction. Having ranging prices, of course as a result of the varying sizes, help you to capture more market for your pre-roll.
- Pick a sleeve: Certain areas are specific about the type of sleeve permitted for labeling pre-rolls. Avoid trouble by researching and checking with relevant authorities. When you get your sleeve, the next thing is to design it. As stated earlier, contract companies (like CoolJarz) to save cost and for assurance of quality delivery.
- Choose Label Option: The company designing your brand identity will also help to design the most fitting label for your packaging. Go through the design and choose the template you prefer.
- Sleeve It: Pre-roll tube is inserted inside the prepared sleeve. At this stage, your preroll should look almost like you would want it to finally go to the market.
- Shrink It: In a drop and wrap like process, drop the sleeved pre-roll in the machine, while you place a container beneath to collect it, since you will be dropping more than one successively.
- Sell It: It is done! Examine your perfectly packaged and well-labeled preroll. It is ready for sale.
Why is a label important on a pre-roll?
Have you ever stopped to think for once why some states mandate pre-rolls must be labeled? Here’s some of the information that can be inferred by users from the cannabis label:
- Cannabis labels will indicate the compound composition of the pre-roll. This aids buyers to decide which to go for while shopping at a dispensary or compassion centre. You don’t want your buyer to pick strains high in THC when they intended to buy a CBD strain instead. This information goes beyond just distinguishing whether it’s a pre-roll from sativa, indica, or hybrid marijuana.
- Labels may tell buyers if the product has been infected/not infected with mold during cultivation. This might be something you want to leave out as a seller but it is advisable, especially if the law in your area mandates. It boosts buyers confidence in your product.
- Moreover, aside from the pre-roll with the indication that they were affected by mold, you will surely still have others without such indication. Smoking moldy pre-roll is recommended based on the health status of the user. Labels can also tell buyers whether or not there are traces of residual pesticide in the pre-roll strain.
Common information you may consider including on your pre-roll label
- Strain name
- Who grew the strain
- The indica/sativa class
- The date the strain was tested
- Testing lab name and information
- The expiration date of the testing results (this is NOT the expiration date of the cannabis product)
- Information on legal compliance with your state’s law
So, “That's a wrap” on your pre-rolls! We’ve provided some great information on why and how to label your pre-rolls. Now the decision is up to you. Save time, money and labor by investing in a quality labeling machine AND have your brand noticed.